9 Magento SEO Questions
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Magento’s rewrite engine is known for causing SEO issues, with the numbers being appended to URLs being the most common one. The URLs are created when Magento thinks that the URL is already in use or has been used in the past – uploading via CSV can cause this issue because you’re essentially over-writing the existing URLs. There’s also an error in a recent Magento Enterprise release that causes a lot of these... Read more
Layered / faceted navigation is probably the most common Magento SEO issue and it’s also probably the most detrimental.I would recommend instead using the noindex, follow meta robots tag, which tells search engines not to index the pages, but to still follow the links. You should still have the canonical tag, however I’ve seen very few cases where it’s prevented over-indexation issues when it’s not been added from the start. I’ve also seen plenty of cases where the canonical tag has been implemented from day one of an ecommerce launch, however the pages have still been indexed and lead to duplicate content issues.In the event that you’re having issues with crawl budget, I would recommend using the robots.txt to block the... Read more
Whenever I’ve introduced a blog on a Magento website, I’ve used the fishpig extension, which is basically a WordPress integration module for Magento. The Fishpig module makes integrating the two platforms very... Read more
I’ve not seen any benefits of Magento Enterprise over Community from an SEO perspective. The only thing that could arguably be considered is that EE has caching out of the box, so might be faster – but this can be achieved with CE too and is unlikely to make any... Read more
The trailing slash canonical issue is one of the most talked about technical SEO issues with the Magento platform, as most URLs on Magento sites render with or without a trailing slash – meaning there are two versions of each page. This generally becomes a problem when large sites have links pointing to both versions, which can lead to both pages ranking and also means the link value is split between two pages.The obvious choice with the trailing slash issue is to apply a rewrite rule, however whenever I’ve tried this I’ve always had an issue somewhere (checkout, admin etc). I use MageSEO to assign a primary URL suffix (either / or no /), which then ensures that the canonical tag points to that suffix on all pages across the... Read more
I personally really like BazaarVoice, because it provides a lot of customisation options and has some really advanced functionality. That said, BazaarVoice is quite expensive and it’s subscription-based.The default Magento module is actually quite good, although you might want to use additional module or work with your developer to get more from it.BazaarVoice also has schema support, making it easier to get the ratings schema appearing on your product... Read more
In the SEO configuration settings (catalog > search engine optimisation) you can choose whether to serve category paths in product URLs – this is the main thing you need to consider for product URLs. I would recommend using top-level product URLs (eg: domain.com/product.html rather than domain.com/category/sub-cat/product.html) as this will prevent the product being duplicated if it’s featured in more than one... Read more
Session IDs are very common with Magento and they can cause severe duplicate content issues, as there’s no limit to the number of duplicated URLs that can be generated. Session IDs are used to track a user’s session and they’re usually generated via the checkout, to track what items have been added to cart. A session ID will be appended to the end of URLs, here’s an example: domain.com/page?__SID=df23n54jtklg. The best way to deal with this is to properly fix the issue, which will require development resource. If you’re not in a position to fix this, I would recommend blocking the URLs via the robots.txt or assigning meta robots rules (noindex, follow) – I would also recommend providing instructions to Google via the parameter handling options in Google Webmaster Tools. You should also block you checkout pages so that crawlers won’t access pages with the session ID appended to the end of the... Read more
It’s quite common for secure pages to be indexed, however they’re generally just duplicate versions of the non-secure pages, unless you’re using the https protocol across your website. The best ways around this is to either canonicalise https pages to the http equivalent or add a robots.txt file to the https version of the website and disallow certain pages or... Read more
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Placing an online order requires just a few steps: Select an item you would like to purchase, and then click the Buy Now button from either the quick view or product detail page. You can then choose to continue shopping or go directly to Checkout. Once you are finished shopping, click on Shopping Cart at the top right corner of page, and follow the Checkout steps. You will receive an email confirming your order that includes your order... Read more
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To start trading online you will need an Internet MerchantAccount (IMA). These are easy to arrange and take just a few days to set up – though it will take longer if you decide to do it through your bank. You will also need a form of PayPage , so you can accept debit and credit card payments securely online. With Cardsave’s ePayment in a Box solution you will get an Internet Merchant Account as part of the package – whether you choose our Simple PayPage or our Professional PayPage... Read more
Take a minute and think of all the things you can purchase online these days: books delivered online and stored in the cloud, clothing from a store in a different state, and even groceries delivered right to your door. For each of these purchases there is a specific tax law that needs to be applied. Luckily there are third-party partners who specialize in Magento and tax requirements. Read More For more tax tips, check out this... Read more
Briteskies has been talking about B2B since before it was cool. In fact, Bill Onion has authored several articles that were published in 2011 for Multichannel Merchant, and we recently hosted an eCommerce Forum specifically on B2B alongside Magento. We even spoke at Magento Imagine about the topic as well. B2B should be treated with the same attitude as B2C. For more information check out our B2B Magento eCommerce... Read more
Yes, we do! Say hello to express delivery with DHL Express. For £4.95, your desired products can be with you within 1 day of your order leaving our warehouse if you order until midday. Simply select express delivery in the checkout when placing your order. Express delivery is now available for multi item orders. At the moment, in specific situations, this service may not always be available on all multi item orders. The service is also not available for partner products. We offer this service to addresses in England, Wales, Scotland and Northern Ireland. Express deliveries cannot be sent to pick-up points. We are unable to provide express delivery to some postcodes. Click here for a list of postcodes excluded from the express delivery option. Deliveries are made Monday to Friday, excluding bank holidays You can use the following payment methods: credit card, PayPal and gift vouchers Check the status of your expedited delivery by logging into your customer account If the DHL express courier doesn’t reach you on their first delivery attempt, they will leave a note in your letter box. Follow the instructions on the card to rearrange delivery with DHL If you place an order early in the day (before 12pm), you will receive your products 1 day after they leave our warehouse. The estimated delivery is displayed in the checkout when placing your order. For some postcodes delivery may take longer; you will be made aware of this at the checkout. If you would like to return an order made by express delivery, just follow the instructions in our returns section . If you return your items, the express shipping costs will not be... Read more